Interior/Exterior Welcome Lighting is a "Welcome" Enhancement

Interior/Exterior Welcome Lighting is a "Welcome" Enhancement

Both exciting and practical, interior/exterior welcome lighting automatically illuminates as the driver approaches the vehicle.

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Slightly over 40% of respondents would consider welcome lighting for their vehicles. Luxury brands and their luxury cars and SUVs/XSUVs are naturals for this feature. Additionally, top-of-the-line trims of mainstream brands would find this as an enhancement to up-level packages.

Desire for Electronic Noise Cancellation Spans Age Ranges

Desire for Electronic Noise Cancellation Spans Age Ranges

Think only older age groups are interested in having a quieter interior? Think again. 82% of new vehicle buyers say interior quietness was important to them while shopping (top 2 box) and 32% would like a quieter interior than what they currently have.